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New name is said to reflect the values and benefits that products represent.
January 28, 2010
By: TOM BRANNA
Editor
Embracing change is the theme of the annual meeting of the Soap and Detergent Association here in Orlando and the association unveiled a big change here in Orlando. The group will change its name to the American Cleaning Institute, with the tagline: “for better living.” The new name goes into effect in June. In unveiling the ACI name, incoming SDA chairman Jane Hutterly of S.C. Johnson said ACI “reflects the value and benefits that our products represent.” The na...
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